BRANDS & CORPORATE

Signature scent experiences for brands, planners, and unforgettable events.

We create custom fragrance story boxes, and sensory keepsakes that turn a moment into a memory. From executive gifting and client experiences to boutique brand touchpoints and planner-led events, Susan James Fragrances helps brands create something people don't just see. They feel, they remember.

What kind of fragrance experience does your brand need?

Most brands are seen. The memorable ones are also felt. In a minute, discover the scent direction for your brand, boutique, event, or client experience. Answer a few questions to discover your perfect fragrance experience

Find Your Scent Profile

Answer a few questions to discover your perfect fragrance experience

Question 1 of 5

1. Who are you creating this for?

Where should we send your scent direction?

Susan will review your answers and send a tailored fragrance direction based on your brand and goals.

Thank you!

Susan will be in touch soon with your personalized scent direction.
Book A Call

A beautiful object gets noticed. A beautiful scent gets remembered, long after everything else fades.

Most brands think about color, photography, packaging, and voice.
 Very few think about scent.

Scent is the fastest way to make a moment feel personal, lasting, and impossible to confuse with anyone else.

We help brands, planners, and boutique businesses create fragrance-led experiences that feel thoughtful, elevated, and deeply memorable, whether that lives in a welcome gift, a designer story box, a guest favor, or a signature event touchpoint for a brand activation.

84%

Of consumers more likely to remember a brand with a signature scent. Your brand, in their memory. Long after the event ends.

3 of 4

Daily emotions are triggered by scent. No other sense gets to the feeling faster. Or more permanently.

No other sense gets to the feeling faster. Or more permanently. A beautiful object gets noticed. A beautiful scent gets remembered, long after everything else fades.

That is what we create.

Sources: scent branding research 2025 · Mood Media. Not marketing claims.

Who we work with

Four categories. One shared goal: create something people carry with them long after the event ends.

CORPORATE GIFTING & EVENTS

Custom fragrance moments for executive audiences. VIP gifting, leadership retreats, client appreciation, conference experiences, product launches, and milestone celebrations.

Think: The Close · Quiet Authority · Cornerstone

PLANNERS & LUXURY EVENTS

Keepsake scents for moments worth remembering. Multi-day events, welcome gifts, private dinners, milestone celebrations, and guest experiences designed to linger beyond the event itself.

Think: Champagne Weather · The Long Table · First Dance

BRIDAL BOUTIQUES & DESIGNERS

Story boxes that deepen the emotional world of a collection. Reveal moments, fitting experiences, and scent concepts that extend a designer's brand into something a client carries home and remembers.

Think: Nearlywed · The Long Table · custom direction

HOSPITALITY & MEMBERSHIP BRANDS

Signature scent for spaces that want to feel branded. Boutique hotels, private clubs, tasting rooms, spas, and membership brands where the environment itself is part of the experience.

Think: Linen Hour · Still Water · Private Room

What we create

Every project is composed personally by Susan Ankersen, our Danish-American Olfactory Artist with 15 years of craft.

Custom Fragrance Favors

Small-batch fragrance keepsakes designed for gifting, guest experiences, VIP moments, and brand touchpoints. From 2ml vials to boxed keepsakes.

Story Boxes

Curated scent-forward boxes for bridal designers, boutique brands, launches, and mailers that need to feel editorial, tactile, and emotionally resonant.

Brand Scent Concepts

A custom scent direction shaped around your audience, mood, and occasion — developed to support your event, gifting strategy, or brand story.

Keepsake Gifting

For brands that want their gift to live past the event, past the party, and past the unboxing. Something worth keeping. Something worth smelling again.

Why scent works.

The right scent can make a welcome gift feel intentional. It can make a designer appointment feel more immersive. It can make an executive event feel considered instead of generic. And months later, it can bring the entire experience back in a second.

"Not louder. Just deeper."

Scent has a way of attaching itself to emotion, place, and memory more quickly than almost anything else. That makes it powerful for brands that want to create a stronger impression, not through volume or visibility, but through feeling. A logo competes with every other logo in the room. A scent has no competition. It is the only one. Forever.

How it works

From brief to bottle. Every project is personal, fast, and built around what you want people to feel.
01

Share your vision

Tell us about your event, brand, audience, timeline, and what you want people to feel. Take the 4-minute scent assessment or book a call with Jim. Every brief reaches Susan personally.
No junior account managers. Susan reads every one.
02

We develop a scent direction

Within 48 hours you receive a named scent concept aligned to your occasion and brand tone, the notes, the story, the feeling. Samples ship from our development kit so you can smell it before you commit.
No commitment until you say yes.
03

Refine the experience

We align the fragrance direction with packaging, quantities, and the type of experience you want to create. Every development package includes revisions. We work until it's right.
We've never had a client who didn't get to yes.
04

Deliver something they'll remember

From favors to story boxes, your project is created to feel personal, elevated, and lasting. Every time they smell it again — anywhere, ever — they're back in that moment.
That memory is permanent. Nothing else you buy does that.

What it costs

Development covers scent composition, revisions, and the full creative story. Unit production is priced separately based on format and quantity.

$5K

THE SIGNATURE

Event scent development

Custom scent composition
2 rounds of revisions
Named scent + story
Sample kit to present
$7.5K

THE SPONSOR SCENT

Sponsor-branded experience

Custom sponsor scent
3 rounds of revisions
Branded packaging design
Sponsor pitch deck asset
$10K

THE FULL EXPERIENCE

Complete sensory package

Custom scent + production
Unlimited revisions
300 × 2ml favor units
Susan at your event

Unit pricing: 2ml vials from $7 . boxed keepsakes from $15 . story boxes from $25 . bulk unboxed from $4.

Minimums apply. Every order includes Jim's direct

For event planners: let's build something ongoing.

We work closely with a select group of planners as preferred vendors, offering priority scheduling, dedicated project support, and first access to new scent directions as they're developed. If you're building scent into your client experiences on a recurring basis, we'd love to talk about what an ongoing relationship looks like.

Ask Jim about preferred vendor