A beautiful object gets noticed. A beautiful scent gets remembered, long after everything else fades.
BRANDS & CORPORATE
Signature scent experiences for brands, planners, and unforgettable events.
We create custom fragrance favors, story boxes, and sensory keepsakes that turn a moment into a memory. From executive gifting and client experiences to boutique brand touchpoints and planner-led events, Susan James Fragrances helps brands create something people don't just see. They remember.
What kind of fragrance experience does your brand need?
Most brands are seen. The memorable ones are also felt. In under four minutes, discover the scent direction for your brand, boutique, event, or client experience. Answer a few questions to discover your perfect fragrance experience
1 of 5
1. Who are you creating this for?
A brand or business
A boutique or retailer
A corporate event or marketing team
A wedding planner or bridal brand
A hotel, spa, or hospitality experience
2. What do you want this fragrance experience to help achieve?
Book appointments or start conversations
Make our brand more memorable
Elevate a launch, event, or special moment
Create a beautiful takeaway or gift
Strengthen our luxury brand impression
3. Where will the scent live?
In a mailed box or outreach piece
At an event or celebration
In a gift or favor
In a retail or boutique setting
In a hospitality or guest experience
4. What feeling should it leave behind?
Refined and elevated
Warm and emotionally resonant
Bold and unexpected
Romantic and unforgettable
Fresh and open
5. Which scent direction feels most like your brand?
Woods, amber, and soft smoke
Linen, greens, and clean air
White florals, musk, and skin warmth
Spice, resin, and depth
Citrus, herbs, and bright freshness
Where should we send your scent direction?
Susan will review your answers and send a tailored fragrance direction based on your brand and goals.
Thank you!
Most brands think about color, photography, packaging, and voice.
Very few think about scent.
Scent is the fastest way to make a moment feel personal, lasting, and impossible to confuse with anyone else.
We help brands, planners, and boutique businesses create fragrance-led experiences that feel thoughtful, elevated, and deeply memorable, whether that lives in a welcome gift, a designer story box, a guest favor, or a signature event touchpoint for a brand activation.
84%
Of consumers more likely to remember a brand with a signature scent. Your brand, in their memory. Long after the event ends.
3 of 4
Daily emotions are triggered by scent. No other sense gets to the feeling faster. Or more permanently.
Who we work with
Four categories. One shared goal: create something people carry with them long after the event ends.
CORPORATE GIFTING & EVENTS
Custom fragrance moments for executive audiences. VIP gifting, leadership retreats, client appreciation, conference experiences, product launches, and milestone celebrations.
Think: The Close · Quiet Authority · Cornerstone
PLANNERS & LUXURY EVENTS
Keepsake scents for moments worth remembering. Multi-day events, welcome gifts, private dinners, milestone celebrations, and guest experiences designed to linger beyond the event itself.
Think: Champagne Weather · The Long Table · First Dance
BRIDAL BOUTIQUES & DESIGNERS
Story boxes that deepen the emotional world of a collection. Reveal moments, fitting experiences, and scent concepts that extend a designer's brand into something a client carries home and remembers.
Think: Nearlywed · The Long Table · custom direction
HOSPITALITY & MEMBERSHIP BRANDS
Signature scent for spaces that want to feel branded. Boutique hotels, private clubs, tasting rooms, spas, and membership brands where the environment itself is part of the experience.
Think: Linen Hour · Still Water · Private Room
What we create
Every project is composed personally by Susan Ankersen, our Danish-American Olfactory Artist with 15 years of craft.
Custom Fragrance Favors
Small-batch fragrance keepsakes designed for gifting, guest experiences, VIP moments, and brand touchpoints. From 2ml vials to boxed keepsakes.
Story Boxes
Curated scent-forward boxes for bridal designers, boutique brands, launches, and mailers that need to feel editorial, tactile, and emotionally resonant.
Brand Scent Concepts
A custom scent direction shaped around your audience, mood, and occasion — developed to support your event, gifting strategy, or brand story.
Keepsake Gifting
For brands that want their gift to live past the event, past the party, and past the unboxing. Something worth keeping. Something worth smelling again.
Why scent works.
The right scent can make a welcome gift feel intentional. It can make a designer appointment feel more immersive. It can make an executive event feel considered instead of generic. And months later, it can bring the entire experience back in a second.
"Not louder. Just deeper."
Scent has a way of attaching itself to emotion, place, and memory more quickly than almost anything else. That makes it powerful for brands that want to create a stronger impression, not through volume or visibility, but through feeling. A logo competes with every other logo in the room. A scent has no competition. It is the only one. Forever.
How it works
From brief to bottle. Every project is personal, fast, and built around what you want people to feel.
01
Share your vision
Tell us about your event, brand, audience, timeline, and what you want people to feel. Take the 4-minute scent assessment or book a call with Jim. Every brief reaches Susan personally.
No junior account managers. Susan reads every one.
02
We develop a scent direction
Within 48 hours you receive a named scent concept aligned to your occasion and brand tone, the notes, the story, the feeling. Samples ship from our development kit so you can smell it before you commit.
No commitment until you say yes.
03
Refine the experience
We align the fragrance direction with packaging, quantities, and the type of experience you want to create. Every development package includes revisions. We work until it's right.
We've never had a client who didn't get to yes.
04
Deliver something they'll remember
From favors to story boxes, your project is created to feel personal, elevated, and lasting. Every time they smell it again — anywhere, ever — they're back in that moment.
That memory is permanent. Nothing else you buy does that.
What it costs
Development covers scent composition, revisions, and the full creative story. Unit production is priced separately based on format and quantity.
$5K
THE SIGNATURE
Event scent development
Custom scent composition
2 rounds of revisions
Named scent + story
Sample kit to present
$7.5K
THE SPONSOR SCENT
Sponsor-branded experience
Custom sponsor scent
3 rounds of revisions
Branded packaging design
Sponsor pitch deck asset
$10K
THE FULL EXPERIENCE
Complete sensory package
Custom scent + production
Unlimited revisions
300 × 2ml favor units
Susan at your event
Unit pricing: 2ml vials from $7 . boxed keepsakes from $15 . story boxes from $25 . bulk unboxed from $4.
Minimums apply. Every order includes Jim's direct
For event planners: let's build something ongoing.
We work closely with a select group of planners as preferred vendors, offering priority scheduling, dedicated project support, and first access to new scent directions as they're developed. If you're building scent into your client experiences on a recurring basis, we'd love to talk about what an ongoing relationship looks like.