There is something incredible that happens when scent and intention meet. It becomes more than smelling good. It becomes a quiet moment where you feel yourself settle into your body, stand a little taller, and step into the version of you that feels grounded and fully present.

That was the heart of our collaboration with Casablanca Bridal. Ashley Powell from Frost Insider invited us to create a fragrance for their Confidence Cove activation, a moment shaped around the belief that confidence is not loud or forced. It is felt. It begins softly inside you and then radiates outward.

 Photographer David Suh lead a confidence posing workshop, teaching guests how to feel present in their bodies with the goal of having relaxed and beautiful wedding photographs. He showed them how to stop worrying about posing and start feeling natural, comfortable, and confident in front of the camera.

We created a scent called Confidence, designed around the idea that fragrance can hold confidence the same way it holds memory. It can act as a reminder to return to ourselves and feel comfortable in our own skin.

The composition includes Italian bergamot, green fig, petitgrain, clary sage, cedarwood, vetiver, and a soft sun-warmed skin accord. The feeling is bright at the top, calm in the heart, and steady through the base. A scent meant not just to be worn, but to be felt.

The Los Angeles Times captured this beautifully in their recent story about the event. After the piece went live, the writer Shafonne Myers sent us a note that we will never forget:

"It was an honor to witness the way you infused meaning, intention, and pure artistry into the Confidence scent experience. You created something that did more than smell incredible. It grounded the entire activation in emotion, memory, and self connection.

Your contribution added a dimension that made the experience unforgettable, and I loved getting to highlight that in the piece. Confidence Cove was magic because of creatives like you who showed up with heart and purpose.

I am so grateful to have been part of this moment with you and excited for everything that will flow from this collaboration"

Fragrance may be invisible, but it carries real weight. It shapes how we move. It can become a power suit, a grounding ritual, a kind of emotional armor that helps us enter a room as our true selves.

Scent taps into the same parts of the brain that shape emotion and memory. When paired with an intention like I am enough or I am grounded or I am confident, it becomes a cue the body remembers. Much like a song you play before a big moment or the outfit that makes you stand taller or the small words of encouragement we whisper to ourselves when we need them.

Confidence was created to hold that feeling.
A fragrance you breathe in and instantly return to your center.
A scent that rests on your skin like a soft reminder.
A quiet nudge toward your own strength.