Our collaboration with One Fine Day
Creating a scent memory for their tenth anniversary during New York Bridal Fashion Week.
What does New York Bridal Fashion Week smell like?
For three days this October, our answer filled a 73,000-square-foot venue as One Fine Day celebrated its tenth anniversary. Designers, bridal retailers, buyers, and industry friends came together to discover new collections, reconnect, and celebrate a decade of bringing the bridal world together.
One Fine Day wanted something special to mark the occasion. We partnered with them to make scent part of the experience, both in the space itself and in a keepsake guests could take home.
For us, those two parts belonged together. People would encounter the fragrance throughout the event, while meeting someone new, finding a collection they loved, or having a conversation that stayed with them. Later, they would have that same scent to return to.
From our Los Angeles studio to New York
The preparation began two months before the event. In our studio, we worked on refining Første, from our Nearlywed Collection, for diffusion into the space. Alongside the fragrance came the practical work of planning how to scent a venue of this size.
A perfume experienced on skin becomes something different when it moves through a room. The space becomes part of the work. How much fragrance feels right? How does it carry? How do you make it present while leaving room for everything else happening around it?
At the same time, we were hand-blending and bottling perfume and designing our booth.
There were long studio days, packaging decisions, and a growing number of boxes ready for New York. So much of creating an experience happens before anyone walks through the door.
A fragrance becomes part of the day
At One Fine Day, Første moved beyond our studio and became part of a much larger setting. Around it were new bridal collections, familiar faces, introductions, and the sound of people catching up between appointments.
After all the preparation, we finally got to watch people experience our work.
One visitor was moved to tears. That moment has stayed with us. Scent is such a personal medium, and even when we know a fragrance intimately, we cannot know everything it will bring up for someone else.
That is part of what draws me to this work. I compose the fragrance, but the people experiencing it bring their own memories and associations.
Taking the event home
We also prepared 250 VIP gift bags containing the fragrance guests had experienced in the venue.
The intention was to give them a keepsake of One Fine Day’s tenth anniversary. Something they could open again after returning home, when the collections had been packed away and everyone had gone back to their studios, boutiques, and everyday lives.
A photograph holds what a moment looked like. Our hope was that the fragrance could help guests return to the feeling of being there.
This collaboration brought together the two sides of our work: creating an atmosphere people experience together, and giving them something personal to carry away from it.
For One Fine Day, it was a way to celebrate ten years through another sense. For us, it was an opportunity to put a belief at the heart of our studio into practice.
Make the moment last.
